The study uses the volume search index (SVI) to see the publicity of the president director through Google Trends. and uses the percentage of share ownership to see stocks that aim to influence tax avoidance. The research object used is a public company registered at PT. Indonesia Stock Exchange and the 50 richest people listed on Forbes in the 2013-2018 period. https://ashleyshomestores.shop/product-category/3-piece-king-poster-bed/