In 2015. the sales of PT Pesona Daun Mas Asri (PDMA) declined and presumably it was due to the competition in floriculture business. Value Chain Analysis can be used as an approach to assemble strategies and to understand the factors which affect the competitive advantages. This journal aims to map the market power of PT PDMA by analyzing the value chain of its product. https://megavitamines.shop/product-category/make-up/