Artificial Intelligence (AI) has revolutionized interactive marketing. creating dynamic and personalized customer experiences. To the best of our knowledge. no studies have ventured into how firms in the luxury sector can leverage AI marketing activities to innovate their business model and boost the development of future digital marketing to enhance the luxury shopping experience (LSE). https://safeersappliancers.shop/product-category/hotpoint-cannon-ch60gciw-white-60cm-gas-twin-cavity-cooker-gas-hob-and-glass-lid/