The use of celebrities in marketing communications has become the practice of the major companies in the emplacement of the brand in the mind of consumers. Firms are making vast investments in hiring celebrities for positioning of brands by making organizations with endorser qualities such as trustworthiness. attractiveness and expertise. In the backdrop. https://www.spidertattooz.com/Beckett-s-27-Coconut-Rum-Non-Alcoholic-Spirit-375ml/
Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature
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